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# Product — Lineform Studio
Status: approved baseline.
## Audience and job
Prospective architecture clients and collaborators need to assess built work, understand the studio process, and submit a qualified project brief.
## Primary journeys
1. Explore projects through typology, place, scale, and completion evidence.
2. Understand services, process, and studio point of view.
3. Submit a brief with location, scope, timing, and constraints.
## Non-goals
- No generic stock architecture, invented awards, or lead forms without project context.
## Success criteria
Work remains the dominant proof, project metadata is scannable, and the brief form is the clear conversion path.