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+# Design — Northline Clinic
+
+## Direction
+
+Calm planned care rather than spa wellness: warm neutral surfaces, precise typography, clear preparation steps, and trustworthy human imagery.
+
+## System
+
+- Reuse semantic tokens and shadcn controls; do not imitate medical portals with excessive chrome.
+- Use readable measure, strong heading hierarchy, generous tap targets, and explicit form labels.
+- Imagery must feel documentary and respectful, never promise results.
+- Motion is limited to orientation and feedback; reduced-motion behavior is mandatory.
+- Mobile booking keeps privacy and preparation context before submission.
+
+## Intentional patterns
+
+Subtle rules may separate steps and safety notes; accent borders must indicate meaning, not merely style.
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+# Product — Northline Clinic
+
+Status: approved baseline.
+
+## Audience and job
+
+Patients and caregivers need to understand available planned-care services, prepare safely, choose an appropriate specialist, and request an appointment without medical outcome promises.
+
+## Primary journeys
+
+1. Find the relevant service and understand preparation requirements.
+2. Review specialist credentials and care coordination.
+3. Submit a triage-aware appointment request and receive clear next-step expectations.
+
+## Non-goals
+
+- No diagnosis, emergency triage, guaranteed outcomes, or fabricated patient claims.
+- No collection of unnecessary medical data in public forms.
+
+## Success criteria
+
+Privacy and safety language is visible, booking is understandable, and clinical information remains calm, specific, and accessible.