# Product — Lineform Studio Status: approved baseline. ## Audience and job Prospective architecture clients and collaborators need to assess built work, understand the studio process, and submit a qualified project brief. ## Primary journeys 1. Explore projects through typology, place, scale, and completion evidence. 2. Understand services, process, and studio point of view. 3. Submit a brief with location, scope, timing, and constraints. ## Non-goals - No generic stock architecture, invented awards, or lead forms without project context. ## Success criteria Work remains the dominant proof, project metadata is scannable, and the brief form is the clear conversion path.